In fact, they have millions of keywords data which helps you easily discover keywords in any niche. But if you’re searching for a few other cheaper (or better) Ahrefs alternatives, this post is for you where you’ll find 14 of the best free and paid alternatives to Ahrefs. So without further ado, let’s find out the list of top Ahrefs competitors and similar to Ahrefs tool to use in 2023.

14 Best Ahrefs Alternatives for All SEOs, Marketers and Bloggers

1. Semrush: Grab 30 Days FREE Trial (Worth $119.95)

Hands down Semrush is one of the best Ahrefs alternatives. Semrush is used by more than 7 million people worldwide and it has over 20 billion keywords in its arsenal. It offers you a huge collection of SEO tools including; We’re using the Semrush SEO tool for more than 5 years now and we’re extremely satisfied with it. If you’re looking for an all in one SEO toolkit, Semrush is the best choice for you. Here’s how the dashboard of Semrush looks like;

Semrush Pricing:

Semrush offers you the following 3 pricing plans. You can get a 16% instant discount on all their annual plans. Also, Semrush offers a 7 day money-back guarantee and you can upgrade, downgrade or cancel your Semrush account whenever you want. You can also grab the Semrush 30 day free trial using the below link. Try Semrush Pro free for 30 days (Worth $119.95) Why choose Semrush over Ahrefs? Semrush offers you over 45 SEO tools! It’s also used by more than 7 million people worldwide. If you’re looking for powerful Ahrefs alternatives, Semrush is the BEST choice. It offers you a ton of amazing features including; Best suited for: Semrush is extremely useful for the in-house SEO teams, website owners, small businesses, and digital marketing agencies. It gives you FULL access to over 45 SEO tools that can help you with almost EVERY single SEO task. So what are you waiting for? Grab 30 Days Semrush Free Trial (worth $119.95) Pros: Cons: Further Reading:

Semrush Review: Is It the Only SEO Tool You Will Need in 2023? Semrush Coupon Code 2023 Plus Free eBook

6 Reasons to Use Semrush Over Ahrefs

So why pick Semrush over Ahrefs? Here are some of the biggest reasons.

  1. Massive keyword data: Semrush is one of the very few SEO tools that offers HUGE keyword data. Did you know that it offers you over 20 billion keywords from over 140 geodatabases? It also has keyword data from over 800 million domains. That’s HUGE, right? No matter what industry you are in, there’s no shortage of finding better keywords using Semrush. It also provides you the accurate keyword search volume so you can easily discover low competitive keywords effortlessly.
  2. Content Toolkit: Semrush offers a toolkit called the Semrush Content Platform to take your content marketing results to the next level. From topic research to content planning, writing, optimizing content – it helps you with almost every content marketing related task. It gives you access to features like;

Topic Research Marketing Calendar SEO Writing Assistant for On-Page SEO SEO Content Template Content Audit Post Tracking Brand Monitoring

  1. Position Tracking: With Semrush, you can get access to daily keyword data updates. You can easily track your keyword rankings and make changes to your posts accordingly. No matter what plan you’re using on Semrush, you can get access to local level volume data. What about Ahrefs? It doesn’t provide you daily data. You need to upgrade to Rank Tracker Pro (you need to spend more) after subscribing to any plan on Ahrefs. So Semrush wins easily over Ahrefs!
  2. Offers over 45 SEO tools under one roof: Semrush is used by over 7 million people for a reason: it offers you a tremendous value for money. It gives you access to over 45 SEO tools ranging from organic research to traffic analytics to Keyword Magic tool, site audits, brand monitoring and so on. If you have access to Semrush, you might not require any other SEO tool because you can get almost every SEO related task done using Semrush SEO toolkit.
  3. SEO Reporting: You can’t create custom SEO reports using Ahrefs SEO tool but Semrush lets you easily create custom SEO reporting. You can create white label SEO reports, branded reports and so on.
  4. The ability to find and fix toxic backlinks: Ahrefs doesn’t offer any tool for you to find toxic backlinks. If your site has too many toxic links, it can hurt your search rankings. Fortunately, Semrush offers you Backlink Audit tool to analyse your backlink profile. It also helps you easily discover toxic links on your site. Here’s how it looks like; So yes, Semrush is an amazing tool and better than Ahrefs (in most cases). And… if you’re looking for free trial accounts of Semrush, check out the following sections.

Grab Semrush pro account free for 30 days

Visit this special link to grab your 30 days Semrush account for free (which is worth $119.95) Once you click on the link, you’ll be taken to the following page; Click on the “claim your free 30 day trial” button to continue. Enter your email and password to create your account. You’ll now be taken to their payment page where you need to enter your credit card details to get access to Semrush. Make sure to enter your details such as email, password and billing details etc to grab your Semrush Pro for free. Browse More:

Best Semrush Alternatives for 2023

3. SE Ranking: Get 20% Off Annually

If you’re looking for an all in one SEO toolkit at affordable prices, you can give a try to SERanking as they have almost every feature ranging from keyword research to website audits to SEO competitor research. Here’s how the SE Ranking dashboard looks like; Read: SE Ranking Review 2023: Is It A Game-Changing SEO Tool?

SE Ranking Pricing:

SE Ranking offers you the following three pricing plans. You’ll be getting a 20% instant discount if you pay annually on ALL their plans. Click here to try SE Ranking today Why choose SERanking over Ahrefs? One of the primary reasons to choose SE Ranking is because it offers up to date information and you can access the historical data without even leaving their interface.  From current search volume trends to the daily keyword ranking updates, you can pretty much do every SEO major tasking using SE Ranking. It also gives you access to some of the incredible features such as; Best suited for: SE Ranking is one of the powerful all in one SEO toolkits that’s exclusively made for business owners, agencies and SEO specialists. Pros: Cons:

3. Serpstat: Get 2 Months For FREE!

Serpstat is another all-in-one SEO platform which is similar to Ahrefs. You can use it to explore your competitors’ websites along with keyword research, rank tracking, content marketing ideation, content creation, search analytics, and so on. The platform stands out for having the biggest keyword database for the USA and Europe and its own backlink index with no duplicates or trash domains. Here’s what the Serpstat dashboard looks like;

Serpstat Pricing:

Serpstat currently has the following four pricing plans. You can get a 20% instant discount on all their annual plans. Also, Serpstat offers a 14 day money-back guarantee and you can upgrade, downgrade or cancel your Serpstat account whenever you want. You can also get the Serpstat 7 day free trial using the below link. Get the 7-day free trial of Serpstat Why choose Serpstat over Ahrefs? If you’re looking for an affordable alternative to Ahrefs, Serpstat is an excellent choice for you as their pricing plans start at just around $69 per month (much cheaper when compared to the Ahrefs plans that start at $99/mon). Also, Serpstat offers a wide range of features such as; Best suited for: Serpstat is a growth hacking tool that can be a perfect match for anyone: from freelancers up to large agencies and leaders in their industry. Serpstat specialists will provide you with the most appropriate conditions according to your tasks and needs. Pros: Cons: More Information:

Serpstat Review: Is it the most affordable SEO Tool? Serpstat Coupon Code: 25% OFF + 7 Days Free Trial

4. KWFinder: Save 40% With Annual Plans

KWFinder is a set of tools from Mangools Tools which helps you easily discover profitable keywords along with competitor keyword research with low SEO difficulty. It offers an amazing keyword metric called KD (keyword difficulty) which lets you find and use low competitive keywords. Here’s how the keyword data looks like;

Mangools SEO Tools Pricing:

KWFinder is a part of the Mangools SEO tools, so you need to purchase the Mangools tool subcriptoin in order to use the KWFinder. The best part? With the Mangools SEO tools, you’ll get access to the following FIVE amazing SEO tools. Mangools offers you the following three pricing plans. You can get a HUGE 40% instant discount on all their annual plans.  You can get the KWFinder 10-day free trial using the below link. Try KWFinder Free for 10 days (No credit card required) Why choose KWFinder over Ahrefs? KWFinder and Mangools (KWFinder is a part of the Mangools SEO tools) offer you five powerful SEO tools that help you with all the major SEO related projects. KWFinder also offers you great features such as;

Keyword research The ability to find competitors’s keywords The ability to find keywords by domain Access to keyword difficulty (KD)

Best suited for: If you’re looking to find easy to rank keywords in any niche, KWFinder is the ULTIMATE keyword tool for you. At just $29 per month you really can’t go wrong with the Mangools (including KWFinder) tools. It’s perfect for bloggers, affiliate marketers and small businesses. Pros: Cons: Read: Mangools SEO Tools Review with 40% OFFRead: 10 Best KWFinder Alternatives (Free & Paid)Read: KWFinder Review: Should We Try This Keyword Research Tool?

5. SpyFu: Starts At Just $33/mo

Want to find every keyword your competitors have bought on Google Ads, every keyword they organically rank and every ad variation in the last 13 years? Then, give a try to SpyFu as it’s the most comprehensive competitor keyword research tool and a great alternative to Ahrefs. Here’s how the SpyFu data looks like;

SpyFu Pricing:

SpyFu has the following three pricing plans. Click here to try SpyFu today Why choose SpyFu over Ahrefs? Looking for the cheapest yet extremely powerful Ahrefs alternatives? Then, SpyFu is just for you as it offers unlimited SEO and PPC data and their pricing plans start only at $33 per month.  You’ll also get a ton of amazing features with SpyFu such as; Best suited for: For website owners, SEOs and small businesses on a tight budget looking for reliable yet powerful SEO toolkit, SpyFu is a great choice. You can grab their pricing plans starting just at $33 per month (which is 3 times cheaper than other SEO tools like Ahrefs, Semrush, Moz etc). Pros: Cons: Want to Read More?

SpyFu Review: Is it the Best Competitor Analysis Tool? SpyFu vs Semrush: Which One to Use for Competitor Research? Top SpyFu Competitor Tools Shared

6. WebCEO: Free 14-day Trial

WebCEO offers you a full-fledged collection of several SEO tools which can be used for keyword research, SEO audits, keyword rank tracking, backlink analysis, lead generation, white reports and so on. Here’s how its interface looks like;

WebCEO Pricing:

WebCEO offers you the following four pricing plans. You can save 25% instantly on all their plans if you go with their annual plans. Try WebCEO free trial today Why choose WebCEO over Ahrefs? WebCEO offers you 22 amazing SEO software tools that help you with almost every SEO campaign such as keyword research, keyword ranking tracking, in-depth SEO audits, and more.  It also offers you the following list of great features.  Best suited for: WebCEO toolkit is perfectly useful for bloggers, website owners, freelancers, in-house SEO teams and agencies who’re looking for affordable SEO tools. Pros: Cons:

7. BuzzSumo: Get a 7 Day Free Trial

If you want to quickly discover content ideas for your business and discover highly influential people such as bloggers & influencers in your niche, BuzzSumo is the best tool for you. To put it simply, BuzzSumo is a great Ahref competitor which can be used as a research and monitoring tool which helps you find the most popular content in every industry and identify influencers. Here’s how it looks like;

BuzzSumo Pricing:

BuzzSumo offers you the following four pricing plans. 

Pro plan costs you $99 per month where you’ll get access to unlimited monthly searches, add up to 5 users, 50 exports and unlimited projects  Plus plan costs you $179 per month where you’ll get access to unlimited monthly searches, add up to 10 users, 150 exports and unlimited projects Large plan costs you $299 per month where you’ll get access to unlimited monthly searches, add up to 15 users, 200 exports and unlimited projects Enterprise plan costs you $499+ per month where you’ll get access to unlimited monthly searches, add up to 30 users, 400 exports and unlimited projects

You can save 20% instantly on all their plans if you go with their annual plans. Click here to try BuzzSumo today Why choose BuzzSumo over Ahrefs? If you want to create top-notch content, get unlimited blog post ideas, monitor your performance and discover influencers in your niche, BuzzSumo is the perfect choice for you. You’ll also get a ton of incredible features with the BuzzSumo tool which include; Best suited for: BuzzSumo is ideal for content marketers and SEOs who want to monitor their content’s performance, find influencers in any niche, and get unlimited ultimate content ideas. Pros: Cons:

8. Raven Tools: Try It Free for 7 Days

Raven Tools is another excellent Ahrefs alternative which is a combination of several amazing SEO tools ranging from rank tracking to competitor research to link building manager. If you’re looking to get access to white label SEO reports and an amazing set of SEO tools, you should definitely consider Raven Tools. Here’s how the SEO metrics on Raven Tools looks like;

Raven Tools Pricing:

Raven Tools offers you the following five pricing plans. You will get 30% instant discount on all their plans if you go with their annual plans. Try Raven Tools to boost your SEO today Why choose Raven Tools over Ahrefs? If you’re looking for an all in one SEO toolkit to perform in-depth SEO and SEM competitor research, Raven Tools is a great choice for you and it offers a ton of amazing features including; Best suited for: Raven Tools is best suited for agencies, in-house marketers, small businesses, and freelancers. It’s also an affordable SEO toolkit as its pricing starts only at $49/mo. Pros: Cons:

9. Keyword Surfer (Free)

Keyword Surfer is a FREE chrome extension that is used for content and keyword research. It gives you access to important keyword metrics such as search volume, CPC, competition data, and more. Here’s how it looks like;

Keyword Surfer Pricing:

Keyword Surfer is totally free to use, forever! Why choose Keyword Surfer over Ahrefs? The #1 reason over 200,000 people use Keyword Surfer is it’s free and helps you perform keyword research inside Google Search.  It also offers you features such as;

Keyword data from over 70 countries Discover the domain’s monthly traffic, content word count, etc Find great content and keyword ideas in any niche Discover monthly search volumes

Best suited for: Keyword Surfer is extremely useful for bloggers, content marketers and SEOs who are looking to find keywords on the go. Pros: Cons:

10. Wordtracker: Grab 7-Day Free Trial

If you are serious about finding traffic generating keywords and looking to generate more traffic to your site, Wordtracker is for you. You can also better understand what your target audience is looking for using this tool. Here’s how it looks like;

Wordtracker Pricing:

Wordtracker offers you the following three pricing plans. You can get up to 40% instant discount if you go with their annual billing cycle.  Click here to try Wordtracker today Why choose Wordtracker over Ahrefs? Wordtracker is widely used for finding low competitive and profitable keywords in ALMOST any niche. It also helps you easily discover exactly what keywords your competitors are using. You’ll get a ton of incredible features with Wordtracker including;

The ability to discover profitable new market niches In-depth keyword research  Build and save projects and lists Competitor keyword research SERP preview

Pros: Cons:

11. Moz Pro: Get 30 Days Free Trial

There are a ton of bloggers and SEOs who use Moz tools for checking metrics like DA and PA every single day. If you’re looking for premium sites like Ahrefs, Moz is an ultimate choice for you and Moz also has a premium set of SEO toolkit that helps you with crawl and audit your sites, discover link building goals, explore on-page optimization opportunities and so on. Here’s how the Moz interface looks like;

Moz Pro Pricing:

You will get 20% instant discount on all the Moz Pro plans if you go with their annual plans. Click here to try Moz Pro (FREE for 30 days) Why choose Moz Pro over Ahrefs? Moz Pro offers one of the biggest backlink databases and it also offers a wide range of SEO tools such as keyword research, site audits, link explorer, etc. You’ll also get access to the following features with the Moz Pro. Best suited for: Moz Pro is best suited for small businesses, in-house SEO experts, and agencies that are looking for all in one SEO tools to grow their business and organic rankings. Pros: Cons: Recently Updated:

Moz vs Semrush: My Honest Comparison of Two SEO Tools Moz Alternatives: Tools Worth Trying to Improve Your SEO

12. Ubersuggest (Freemium)

If you are looking for a freemium alternative to Ahrefs, Ubersuggest is a great choice for you. Although it doesn’t offer as extensive data as Ahrefs or Semrush but it’s a decent tool for those who’re looking for affordable SEO tools. The latest version of Ubersuggest also lets you see how many people search for a keyword on a mobile device versus a desktop device which is really an incredible feature. Here’s how its interface looks like;

Ubersuggest Pricing:

Ubersuggest currently has the following three pricing plans. Why choose Ubersuggest over Ahrefs? One of the MAJOR reasons to use Ubersuggest over Ahrefs is it is EXTREMELY cheap. Did you know that you can grab the Ubersuggest starter plan for only $120 (that too for a lifetime, no monthly fees required!). So if you’re on a tight budget and looking for a decent SEO toolkit for SEO purposes, Ubersuggest is a great deal for you. You will get access to the following features with Ubersuggest;

Rank tracking Site audits Keyword research Competitive analysis Backlinks and more

Best suited for: Ubersuggest is perfectly suited for website owners, marketers and small businesses with tight budgets. Pros: Cons: Read: Ubersuggest vs Semrush: Which SEO Tool Is Worth Every Penny in 2023? Read: BEST Ubersuggest Alternatives for 2023

13. Google Keyword Planner (Free)

If you’re using Google Ads or thinking about using PPC ads to find relevant keywords to grow your business, Google Keyword Planner is worth giving a try. If you’re looking for a free alternative to Ahrefs just for the keyword research part, Keyword Planner can be a great choice for beginners. It’s a keyword research tool developed by Google and completely free to use (you just need to login using your GMail account). Here’s how it looks like;

Google keyword planner Pricing:

Google’s keyword planner is completely free to use. You can create an account with your Google account to start using it for free. Why choose Google keyword planner over Ahrefs? If you’re looking for free Ahrefs alternatives, Google keyword planner is exclusively for you. Although it doesn’t provide extensive data, it’s a decent keyword tool for beginners.  Here are some of the features of Google keyword planner.

Keyword research Helps you with PPC keyword research Gives you bid estimation so you can plan your paid marketing strategy Offers daily budget suggestions

Best suited for: If you’re a blogger or small business owner who’s looking for a FREE tool to find keywords for your website, you should definitely try Google Keyword Planner. Not only is it free to use but it also gives you a ton of keyword suggestions from Google search. Pros: Cons: Read: Best Google Keyword Planner Alternatives for 2023

14. Keywordtool.io (Freemium)

KeywordTool.io is the best alternative to Ahrefs. If you want to find long tail keywords for search engines like Google, Bing, Yahoo or social platforms like YouTube, Instagram etc, KeywordTool.io can be a great tool for finding keywords. Here’s how its interface looks like;

KeywordTool.io Pricing:

Although KeywordTool.io is free to use, if you want more details and data, you should go with their Pro plans which are available in three pricing plans. Click here to try Keywordtool.io today Why choose KeywordTool.io over Ahrefs? Here are some of the incredible features of KeywordTool.io; You can get up to 20% instant discount on all their plans if you go with their annual plans. Best suited for: KeywordTool.io is best suited for bloggers and YouTubers as it exclusively offers keyword research tools for search engines like Google and Bing. Also, you can use their exclusive YouTube keyword research tool to find better keywords for YouTube videos. Pros: Cons: SEO Tools Worth Trying:

Semrush 30 Days Free Trial: Try Pro or Guru Account for Free Now Serpstat Review: Is it the Best SEO Tool? SpyFu Review: Is It the Best Competitor Analysis Tool? KWFinder Review: Is It the Only Keyword Research Tool You Need?

Here’s a list of some of the frequently asked questions about Ahrefs alternatives and some of its alternative SEO tools. Check out a few more ultimate SEO tools alternatives: → Ubersuggest (freemium)→ KeywordTool.io→ Google Keyword Planner – Ubersuggest– Keywordtool.io– KWFinder (free limited daily searches available) – Semrush– SpyFu– Serpstat– Moz Pro– Mangools SEO tools

Semrush vs Ahrefs: Which is the Best SEO Tool for 2023? Top 10 SEMRush Alternatives to Try In 2023 Best Keyword Planner Alternatives for Bloggers Best Ubersuggest Alternatives to Use in 2023 Best Screaming Frog Alternatives 2023

Final thoughts on Ahrefs competitors and its top alternatives

It doesn’t matter whether you are looking for sites like Ahrefs or free tools but picking one SEO tool that suits all your needs is a really daunting task. Some people want tools for keyword research purposes while others want all in one SEO toolkits. So know what your SEO needs are (along with your monthly budget) before picking the RIGHT alternative to Ahrefs. We’ve compiled the best Ahrefs alternative tools to help you pick the right SEO tool for your needs. If you’ve any questions, let us know in the comments.


title: “Top 14 Ahrefs Alternatives Free Paid Seo Tools For 2023” ShowToc: true date: “2023-01-04” author: “Catherine Keith”


In fact, they have millions of keywords data which helps you easily discover keywords in any niche. But if you’re searching for a few other cheaper (or better) Ahrefs alternatives, this post is for you where you’ll find 14 of the best free and paid alternatives to Ahrefs. So without further ado, let’s find out the list of top Ahrefs competitors and similar to Ahrefs tool to use in 2023.

14 Best Ahrefs Alternatives for All SEOs, Marketers and Bloggers

1. Semrush: Grab 30 Days FREE Trial (Worth $119.95)

Hands down Semrush is one of the best Ahrefs alternatives. Semrush is used by more than 7 million people worldwide and it has over 20 billion keywords in its arsenal. It offers you a huge collection of SEO tools including; We’re using the Semrush SEO tool for more than 5 years now and we’re extremely satisfied with it. If you’re looking for an all in one SEO toolkit, Semrush is the best choice for you. Here’s how the dashboard of Semrush looks like;

Semrush Pricing:

Semrush offers you the following 3 pricing plans. You can get a 16% instant discount on all their annual plans. Also, Semrush offers a 7 day money-back guarantee and you can upgrade, downgrade or cancel your Semrush account whenever you want. You can also grab the Semrush 30 day free trial using the below link. Try Semrush Pro free for 30 days (Worth $119.95) Why choose Semrush over Ahrefs? Semrush offers you over 45 SEO tools! It’s also used by more than 7 million people worldwide. If you’re looking for powerful Ahrefs alternatives, Semrush is the BEST choice. It offers you a ton of amazing features including; Best suited for: Semrush is extremely useful for the in-house SEO teams, website owners, small businesses, and digital marketing agencies. It gives you FULL access to over 45 SEO tools that can help you with almost EVERY single SEO task. So what are you waiting for? Grab 30 Days Semrush Free Trial (worth $119.95) Pros: Cons: Further Reading:

Semrush Review: Is It the Only SEO Tool You Will Need in 2023? Semrush Coupon Code 2023 Plus Free eBook

6 Reasons to Use Semrush Over Ahrefs

So why pick Semrush over Ahrefs? Here are some of the biggest reasons.

  1. Massive keyword data: Semrush is one of the very few SEO tools that offers HUGE keyword data. Did you know that it offers you over 20 billion keywords from over 140 geodatabases? It also has keyword data from over 800 million domains. That’s HUGE, right? No matter what industry you are in, there’s no shortage of finding better keywords using Semrush. It also provides you the accurate keyword search volume so you can easily discover low competitive keywords effortlessly.
  2. Content Toolkit: Semrush offers a toolkit called the Semrush Content Platform to take your content marketing results to the next level. From topic research to content planning, writing, optimizing content – it helps you with almost every content marketing related task. It gives you access to features like;

Topic Research Marketing Calendar SEO Writing Assistant for On-Page SEO SEO Content Template Content Audit Post Tracking Brand Monitoring

  1. Position Tracking: With Semrush, you can get access to daily keyword data updates. You can easily track your keyword rankings and make changes to your posts accordingly. No matter what plan you’re using on Semrush, you can get access to local level volume data. What about Ahrefs? It doesn’t provide you daily data. You need to upgrade to Rank Tracker Pro (you need to spend more) after subscribing to any plan on Ahrefs. So Semrush wins easily over Ahrefs!
  2. Offers over 45 SEO tools under one roof: Semrush is used by over 7 million people for a reason: it offers you a tremendous value for money. It gives you access to over 45 SEO tools ranging from organic research to traffic analytics to Keyword Magic tool, site audits, brand monitoring and so on. If you have access to Semrush, you might not require any other SEO tool because you can get almost every SEO related task done using Semrush SEO toolkit.
  3. SEO Reporting: You can’t create custom SEO reports using Ahrefs SEO tool but Semrush lets you easily create custom SEO reporting. You can create white label SEO reports, branded reports and so on.
  4. The ability to find and fix toxic backlinks: Ahrefs doesn’t offer any tool for you to find toxic backlinks. If your site has too many toxic links, it can hurt your search rankings. Fortunately, Semrush offers you Backlink Audit tool to analyse your backlink profile. It also helps you easily discover toxic links on your site. Here’s how it looks like; So yes, Semrush is an amazing tool and better than Ahrefs (in most cases). And… if you’re looking for free trial accounts of Semrush, check out the following sections.

Grab Semrush pro account free for 30 days

Visit this special link to grab your 30 days Semrush account for free (which is worth $119.95) Once you click on the link, you’ll be taken to the following page; Click on the “claim your free 30 day trial” button to continue. Enter your email and password to create your account. You’ll now be taken to their payment page where you need to enter your credit card details to get access to Semrush. Make sure to enter your details such as email, password and billing details etc to grab your Semrush Pro for free. Browse More:

Best Semrush Alternatives for 2023

3. SE Ranking: Get 20% Off Annually

If you’re looking for an all in one SEO toolkit at affordable prices, you can give a try to SERanking as they have almost every feature ranging from keyword research to website audits to SEO competitor research. Here’s how the SE Ranking dashboard looks like; Read: SE Ranking Review 2023: Is It A Game-Changing SEO Tool?

SE Ranking Pricing:

SE Ranking offers you the following three pricing plans. You’ll be getting a 20% instant discount if you pay annually on ALL their plans. Click here to try SE Ranking today Why choose SERanking over Ahrefs? One of the primary reasons to choose SE Ranking is because it offers up to date information and you can access the historical data without even leaving their interface.  From current search volume trends to the daily keyword ranking updates, you can pretty much do every SEO major tasking using SE Ranking. It also gives you access to some of the incredible features such as; Best suited for: SE Ranking is one of the powerful all in one SEO toolkits that’s exclusively made for business owners, agencies and SEO specialists. Pros: Cons:

3. Serpstat: Get 2 Months For FREE!

Serpstat is another all-in-one SEO platform which is similar to Ahrefs. You can use it to explore your competitors’ websites along with keyword research, rank tracking, content marketing ideation, content creation, search analytics, and so on. The platform stands out for having the biggest keyword database for the USA and Europe and its own backlink index with no duplicates or trash domains. Here’s what the Serpstat dashboard looks like;

Serpstat Pricing:

Serpstat currently has the following four pricing plans. You can get a 20% instant discount on all their annual plans. Also, Serpstat offers a 14 day money-back guarantee and you can upgrade, downgrade or cancel your Serpstat account whenever you want. You can also get the Serpstat 7 day free trial using the below link. Get the 7-day free trial of Serpstat Why choose Serpstat over Ahrefs? If you’re looking for an affordable alternative to Ahrefs, Serpstat is an excellent choice for you as their pricing plans start at just around $69 per month (much cheaper when compared to the Ahrefs plans that start at $99/mon). Also, Serpstat offers a wide range of features such as; Best suited for: Serpstat is a growth hacking tool that can be a perfect match for anyone: from freelancers up to large agencies and leaders in their industry. Serpstat specialists will provide you with the most appropriate conditions according to your tasks and needs. Pros: Cons: More Information:

Serpstat Review: Is it the most affordable SEO Tool? Serpstat Coupon Code: 25% OFF + 7 Days Free Trial

4. KWFinder: Save 40% With Annual Plans

KWFinder is a set of tools from Mangools Tools which helps you easily discover profitable keywords along with competitor keyword research with low SEO difficulty. It offers an amazing keyword metric called KD (keyword difficulty) which lets you find and use low competitive keywords. Here’s how the keyword data looks like;

Mangools SEO Tools Pricing:

KWFinder is a part of the Mangools SEO tools, so you need to purchase the Mangools tool subcriptoin in order to use the KWFinder. The best part? With the Mangools SEO tools, you’ll get access to the following FIVE amazing SEO tools. Mangools offers you the following three pricing plans. You can get a HUGE 40% instant discount on all their annual plans.  You can get the KWFinder 10-day free trial using the below link. Try KWFinder Free for 10 days (No credit card required) Why choose KWFinder over Ahrefs? KWFinder and Mangools (KWFinder is a part of the Mangools SEO tools) offer you five powerful SEO tools that help you with all the major SEO related projects. KWFinder also offers you great features such as;

Keyword research The ability to find competitors’s keywords The ability to find keywords by domain Access to keyword difficulty (KD)

Best suited for: If you’re looking to find easy to rank keywords in any niche, KWFinder is the ULTIMATE keyword tool for you. At just $29 per month you really can’t go wrong with the Mangools (including KWFinder) tools. It’s perfect for bloggers, affiliate marketers and small businesses. Pros: Cons: Read: Mangools SEO Tools Review with 40% OFFRead: 10 Best KWFinder Alternatives (Free & Paid)Read: KWFinder Review: Should We Try This Keyword Research Tool?

5. SpyFu: Starts At Just $33/mo

Want to find every keyword your competitors have bought on Google Ads, every keyword they organically rank and every ad variation in the last 13 years? Then, give a try to SpyFu as it’s the most comprehensive competitor keyword research tool and a great alternative to Ahrefs. Here’s how the SpyFu data looks like;

SpyFu Pricing:

SpyFu has the following three pricing plans. Click here to try SpyFu today Why choose SpyFu over Ahrefs? Looking for the cheapest yet extremely powerful Ahrefs alternatives? Then, SpyFu is just for you as it offers unlimited SEO and PPC data and their pricing plans start only at $33 per month.  You’ll also get a ton of amazing features with SpyFu such as; Best suited for: For website owners, SEOs and small businesses on a tight budget looking for reliable yet powerful SEO toolkit, SpyFu is a great choice. You can grab their pricing plans starting just at $33 per month (which is 3 times cheaper than other SEO tools like Ahrefs, Semrush, Moz etc). Pros: Cons: Want to Read More?

SpyFu Review: Is it the Best Competitor Analysis Tool? SpyFu vs Semrush: Which One to Use for Competitor Research? Top SpyFu Competitor Tools Shared

6. WebCEO: Free 14-day Trial

WebCEO offers you a full-fledged collection of several SEO tools which can be used for keyword research, SEO audits, keyword rank tracking, backlink analysis, lead generation, white reports and so on. Here’s how its interface looks like;

WebCEO Pricing:

WebCEO offers you the following four pricing plans. You can save 25% instantly on all their plans if you go with their annual plans. Try WebCEO free trial today Why choose WebCEO over Ahrefs? WebCEO offers you 22 amazing SEO software tools that help you with almost every SEO campaign such as keyword research, keyword ranking tracking, in-depth SEO audits, and more.  It also offers you the following list of great features.  Best suited for: WebCEO toolkit is perfectly useful for bloggers, website owners, freelancers, in-house SEO teams and agencies who’re looking for affordable SEO tools. Pros: Cons:

7. BuzzSumo: Get a 7 Day Free Trial

If you want to quickly discover content ideas for your business and discover highly influential people such as bloggers & influencers in your niche, BuzzSumo is the best tool for you. To put it simply, BuzzSumo is a great Ahref competitor which can be used as a research and monitoring tool which helps you find the most popular content in every industry and identify influencers. Here’s how it looks like;

BuzzSumo Pricing:

BuzzSumo offers you the following four pricing plans. 

Pro plan costs you $99 per month where you’ll get access to unlimited monthly searches, add up to 5 users, 50 exports and unlimited projects  Plus plan costs you $179 per month where you’ll get access to unlimited monthly searches, add up to 10 users, 150 exports and unlimited projects Large plan costs you $299 per month where you’ll get access to unlimited monthly searches, add up to 15 users, 200 exports and unlimited projects Enterprise plan costs you $499+ per month where you’ll get access to unlimited monthly searches, add up to 30 users, 400 exports and unlimited projects

You can save 20% instantly on all their plans if you go with their annual plans. Click here to try BuzzSumo today Why choose BuzzSumo over Ahrefs? If you want to create top-notch content, get unlimited blog post ideas, monitor your performance and discover influencers in your niche, BuzzSumo is the perfect choice for you. You’ll also get a ton of incredible features with the BuzzSumo tool which include; Best suited for: BuzzSumo is ideal for content marketers and SEOs who want to monitor their content’s performance, find influencers in any niche, and get unlimited ultimate content ideas. Pros: Cons:

8. Raven Tools: Try It Free for 7 Days

Raven Tools is another excellent Ahrefs alternative which is a combination of several amazing SEO tools ranging from rank tracking to competitor research to link building manager. If you’re looking to get access to white label SEO reports and an amazing set of SEO tools, you should definitely consider Raven Tools. Here’s how the SEO metrics on Raven Tools looks like;

Raven Tools Pricing:

Raven Tools offers you the following five pricing plans. You will get 30% instant discount on all their plans if you go with their annual plans. Try Raven Tools to boost your SEO today Why choose Raven Tools over Ahrefs? If you’re looking for an all in one SEO toolkit to perform in-depth SEO and SEM competitor research, Raven Tools is a great choice for you and it offers a ton of amazing features including; Best suited for: Raven Tools is best suited for agencies, in-house marketers, small businesses, and freelancers. It’s also an affordable SEO toolkit as its pricing starts only at $49/mo. Pros: Cons:

9. Keyword Surfer (Free)

Keyword Surfer is a FREE chrome extension that is used for content and keyword research. It gives you access to important keyword metrics such as search volume, CPC, competition data, and more. Here’s how it looks like;

Keyword Surfer Pricing:

Keyword Surfer is totally free to use, forever! Why choose Keyword Surfer over Ahrefs? The #1 reason over 200,000 people use Keyword Surfer is it’s free and helps you perform keyword research inside Google Search.  It also offers you features such as;

Keyword data from over 70 countries Discover the domain’s monthly traffic, content word count, etc Find great content and keyword ideas in any niche Discover monthly search volumes

Best suited for: Keyword Surfer is extremely useful for bloggers, content marketers and SEOs who are looking to find keywords on the go. Pros: Cons:

10. Wordtracker: Grab 7-Day Free Trial

If you are serious about finding traffic generating keywords and looking to generate more traffic to your site, Wordtracker is for you. You can also better understand what your target audience is looking for using this tool. Here’s how it looks like;

Wordtracker Pricing:

Wordtracker offers you the following three pricing plans. You can get up to 40% instant discount if you go with their annual billing cycle.  Click here to try Wordtracker today Why choose Wordtracker over Ahrefs? Wordtracker is widely used for finding low competitive and profitable keywords in ALMOST any niche. It also helps you easily discover exactly what keywords your competitors are using. You’ll get a ton of incredible features with Wordtracker including;

The ability to discover profitable new market niches In-depth keyword research  Build and save projects and lists Competitor keyword research SERP preview

Pros: Cons:

11. Moz Pro: Get 30 Days Free Trial

There are a ton of bloggers and SEOs who use Moz tools for checking metrics like DA and PA every single day. If you’re looking for premium sites like Ahrefs, Moz is an ultimate choice for you and Moz also has a premium set of SEO toolkit that helps you with crawl and audit your sites, discover link building goals, explore on-page optimization opportunities and so on. Here’s how the Moz interface looks like;

Moz Pro Pricing:

You will get 20% instant discount on all the Moz Pro plans if you go with their annual plans. Click here to try Moz Pro (FREE for 30 days) Why choose Moz Pro over Ahrefs? Moz Pro offers one of the biggest backlink databases and it also offers a wide range of SEO tools such as keyword research, site audits, link explorer, etc. You’ll also get access to the following features with the Moz Pro. Best suited for: Moz Pro is best suited for small businesses, in-house SEO experts, and agencies that are looking for all in one SEO tools to grow their business and organic rankings. Pros: Cons: Recently Updated:

Moz vs Semrush: My Honest Comparison of Two SEO Tools Moz Alternatives: Tools Worth Trying to Improve Your SEO

12. Ubersuggest (Freemium)

If you are looking for a freemium alternative to Ahrefs, Ubersuggest is a great choice for you. Although it doesn’t offer as extensive data as Ahrefs or Semrush but it’s a decent tool for those who’re looking for affordable SEO tools. The latest version of Ubersuggest also lets you see how many people search for a keyword on a mobile device versus a desktop device which is really an incredible feature. Here’s how its interface looks like;

Ubersuggest Pricing:

Ubersuggest currently has the following three pricing plans. Why choose Ubersuggest over Ahrefs? One of the MAJOR reasons to use Ubersuggest over Ahrefs is it is EXTREMELY cheap. Did you know that you can grab the Ubersuggest starter plan for only $120 (that too for a lifetime, no monthly fees required!). So if you’re on a tight budget and looking for a decent SEO toolkit for SEO purposes, Ubersuggest is a great deal for you. You will get access to the following features with Ubersuggest;

Rank tracking Site audits Keyword research Competitive analysis Backlinks and more

Best suited for: Ubersuggest is perfectly suited for website owners, marketers and small businesses with tight budgets. Pros: Cons: Read: Ubersuggest vs Semrush: Which SEO Tool Is Worth Every Penny in 2023? Read: BEST Ubersuggest Alternatives for 2023

13. Google Keyword Planner (Free)

If you’re using Google Ads or thinking about using PPC ads to find relevant keywords to grow your business, Google Keyword Planner is worth giving a try. If you’re looking for a free alternative to Ahrefs just for the keyword research part, Keyword Planner can be a great choice for beginners. It’s a keyword research tool developed by Google and completely free to use (you just need to login using your GMail account). Here’s how it looks like;

Google keyword planner Pricing:

Google’s keyword planner is completely free to use. You can create an account with your Google account to start using it for free. Why choose Google keyword planner over Ahrefs? If you’re looking for free Ahrefs alternatives, Google keyword planner is exclusively for you. Although it doesn’t provide extensive data, it’s a decent keyword tool for beginners.  Here are some of the features of Google keyword planner.

Keyword research Helps you with PPC keyword research Gives you bid estimation so you can plan your paid marketing strategy Offers daily budget suggestions

Best suited for: If you’re a blogger or small business owner who’s looking for a FREE tool to find keywords for your website, you should definitely try Google Keyword Planner. Not only is it free to use but it also gives you a ton of keyword suggestions from Google search. Pros: Cons: Read: Best Google Keyword Planner Alternatives for 2023

14. Keywordtool.io (Freemium)

KeywordTool.io is the best alternative to Ahrefs. If you want to find long tail keywords for search engines like Google, Bing, Yahoo or social platforms like YouTube, Instagram etc, KeywordTool.io can be a great tool for finding keywords. Here’s how its interface looks like;

KeywordTool.io Pricing:

Although KeywordTool.io is free to use, if you want more details and data, you should go with their Pro plans which are available in three pricing plans. Click here to try Keywordtool.io today Why choose KeywordTool.io over Ahrefs? Here are some of the incredible features of KeywordTool.io; You can get up to 20% instant discount on all their plans if you go with their annual plans. Best suited for: KeywordTool.io is best suited for bloggers and YouTubers as it exclusively offers keyword research tools for search engines like Google and Bing. Also, you can use their exclusive YouTube keyword research tool to find better keywords for YouTube videos. Pros: Cons: SEO Tools Worth Trying:

Semrush 30 Days Free Trial: Try Pro or Guru Account for Free Now Serpstat Review: Is it the Best SEO Tool? SpyFu Review: Is It the Best Competitor Analysis Tool? KWFinder Review: Is It the Only Keyword Research Tool You Need?

Here’s a list of some of the frequently asked questions about Ahrefs alternatives and some of its alternative SEO tools. Check out a few more ultimate SEO tools alternatives: → Ubersuggest (freemium)→ KeywordTool.io→ Google Keyword Planner – Ubersuggest– Keywordtool.io– KWFinder (free limited daily searches available) – Semrush– SpyFu– Serpstat– Moz Pro– Mangools SEO tools

Semrush vs Ahrefs: Which is the Best SEO Tool for 2023? Top 10 SEMRush Alternatives to Try In 2023 Best Keyword Planner Alternatives for Bloggers Best Ubersuggest Alternatives to Use in 2023 Best Screaming Frog Alternatives 2023

Final thoughts on Ahrefs competitors and its top alternatives

It doesn’t matter whether you are looking for sites like Ahrefs or free tools but picking one SEO tool that suits all your needs is a really daunting task. Some people want tools for keyword research purposes while others want all in one SEO toolkits. So know what your SEO needs are (along with your monthly budget) before picking the RIGHT alternative to Ahrefs. We’ve compiled the best Ahrefs alternative tools to help you pick the right SEO tool for your needs. If you’ve any questions, let us know in the comments.